Inspirations

By Instinct: A Colorful Project by Designer Sophie Rowell That Follows ‘No Rules’

Why follow rules when you can follow your instincts? Much more fun that way, we say. And so would longtime fashion stylist-turned-rising interior designer Sophie Rowell of Côte de Folk. Sophie was commissioned by the owners of a classic Victorian terrace in Hackney, London, to create “a more functional kitchen, more light in the hallway, more storage (that’s on everyone’s wish list!)—a house that felt more like them.” She accomplished all this, plus weaving in unexpected color moments, by trusting her gut. “No rules!” she says. “That’s the key, I think. It’s all done on instinct.”

While Sophie may not heed a rulebook when it comes to color, she does follow an overarching design philosophy: Always try to work with you have. There’s an argument to be made for building anew or replacing the old, but oftentimes, she finds, you can simply make over creatively instead of throw out completely. For this project, for instance, the clients, a young couple with a son, considered adding an extension for more space. “We convinced them not to extend out. Instead, we emphasized optimizing the original floor plan, particularly focusing on maximizing the functionality of the kitchen,” she says. And the outdated, orange-y parquet floors that the clients wanted to replace? Sophie persuaded them to refinish them with a lighter stain instead.

Let’s take a tour of this project, a winning mix of playfulness and restraint.

Photography by Chris Snook, courtesy of Côte de Folk.

sophie replaced the wall separating the entryway from the living room with a re 17
Above: Sophie replaced the wall separating the entryway from the living room with a reeded glass partition. “This not only modernizes the space but also illuminates the hallway entrance by harnessing natural light, addressing the common issue of dimness in these homes,” she says. A newly built mantel, lined with plum red Zellige tiles, surrounds the radiator and provides a place to store keys. The wallpaper is Cole & Son’s ‘Nuvolette.’
the living room is a joyful mix of modern and traditional. the red togo sofa wa 18
Above: The living room is a joyful mix of modern and traditional. The red Togo sofa was an existing piece that belonged to the clients. “The stunning leather Olmit Sling Chair by BDDW, we found secondhand for a steal!” shares Sophie.