Juneteenth Shopping Guide: 17 Must-Try Black-Owned Brands in Beauty, Home, & More

Black-Owned Skincare Brands

No one understands the importance of a good skincare routine like black women themselves!


Hyperskin by Desiree Verdejo is committed to making black women glow! Hyperskin’s solutions address hyperpigmentation and dullness with vitamin C cleansers and brightening serum.

Shop The Brand


One of our favorite products is the scrub from SkinButt. Model and founder, Tatiana Price, developed her skincare line to help improve scars and stretch with delicious scents and natural ingredients!

Shop The Brand

Shani Darden Skin Care

Check out Shani Darden’s skincare line, Shani Darden Skin Care. Shani is a celebrity esthetician. She became passionate about developing her own products she couldn’t buy, sending customers away with personalized formulations in between visits. She is known for her Retinol Reform® serum.

Shop The Brand

54 Thrones

The founder and creative force behind 54 Thrones is Christina Funke Tegbe. Rich and natural African ingredients from Nigerian culture inspire the product line.

Shop The Brand

Black-Owned Makeup Brands

Black-owned beauty companies have had well-deserved growth in recent years as beauty standards have advanced and brands are expanding their color ranges to be more inclusive.

Pat McGrath Labs

Look no further than the eyeshadow palettes from Pat McGrath Labs for those who enjoy more daring cosmetics. No matter what skin tone, the eyeshadows created by renowned makeup artists will look stunning on everyone.

Shop The Brand

Fenty Beauty

Rihanna’s Fenty Beauty became the pioneer for makeup brands to expand their basic foundation shades. Rihanna’s brand includes unique and innovative products that cover every skin type and complexion. Perfect for people who love natural makeup looks or even playful color palettes to push the limits with makeup.

Shop The Brand

The Lip Bar

After the brand was pitched on Shark Tank, customers have the ability to choose their own standards for beauty. The Lip Bar’s goal is to provide inclusive shade ranges that cater to deeper complexions because finding the correct lip liner and lipstick shades for darker skin tones is no easy task. The makeup brand has become a fan favorite at Target!

Shop the Brand

Beauty Bakerie 

Cashmere Nicole started Beauty Bakerie in 2011 with the goal of elevating natural beauty and making life more enjoyable. After a difficult but victorious battle with breast cancer, Cashmere created a clean brand that only uses high-quality, wholesome ingredients that bring out everyone’s natural beauty on a daily basis.

Shop The Brand

Black-Owned Home Brands

There has never been a better time to support Black entrepreneurs or discover new home decor items to accessorize your home.


Jungalow, which was inspired by the same-named blog of designer Justina Blakeney, sells vibrant home decor items that showcase her daring and plant-filled aesthetic. Check out her new collaboration with Target!

Shop The Brand

Karen Jai Home

Janelle Langford established Karen Jai Home, which is loaded with gems to upgrade your place with opulent finishes. The website is tailored for fans of modern design and features anything from furniture to paintings.

Shop the Brand

Marie Burgos Collection

Marie Burgos, who was born and raised in Paris, finds inspiration in both the French style. With a keen admiration for mid-century modern furniture, Marie created her own furniture and home decor collection that features clean lines, opulent simplicity, and her unique perspective.

Shop The Brand

Books By Black Authors

No Juneteenth shopping guide would be complete without some book recommendations. Black voices should always be honored (not just on Juneteenth), and one of the finest ways to do so is via literature, which highlights some of the most important narratives from the community.

Nightcrawling, by Leila Mottley

When Mottley was only 16, she started writing her astounding debut book. Leila Mottley has a remarkable gift, as noted by such notables as Dave Eggers, Kiese Laymon, and James McBride in their glowing reviews. She writes with the innocence and humility of a young person, but with the finesse and deftness of an old-fashioned, seasoned storyteller.

Shop The Book

Know Why the Caged Bird Sings, by Maya Angelou

I Know Why the Caged Bird Sings is a beautiful memoir written by a renowned author, civil rights activist, and one of Oprah’s closest friends. It highlights Angelou’s childhood challenges and the liberties of her maturity, which allowed her to discover fortitude in the midst of sadness.

Shop The Book

Sister Outsider, by Audre Lorde

The acclaimed activist and feminist, Audre Lorde’s celebrated collection of 15 essays and speeches take on themes of racism, homophobia, ageism, and class.

Shop The Book

Becoming, by Michelle Obama

Better late than never. The best-selling book of 2018 is still a must-read! The former First Lady opens up about her marriage and life before and after the White House.

Shop the Book

I hope you enjoyed this Juneteenth Shopping Guide. Did we leave out your favorite brands? Comment below which black-owned brands are your favorite!

Happy Juneteenth!