Studio Visit: California Style in an East Coast Enclave

By most measures, Hollie Velten-Lattrell’s career trajectory isn’t a straightforward one. After graduating from UC Santa Barbara, where she studied modern dance, the Folsom, CA, native started a jewelry collection (which landed her on the pages of Elle France), then a clothing line (which was carried at Fred Segal). Later, she became a fashion and accessories buyer (Anthropologie), followed by a stint as a textiles buyer (West Elm). Her professional journey also included pit stops as consulting creative director, trend forecaster, stylist, and set designer.

Yet, when you hear Hollie tell her story about how she came to own this sweet little interior design studio in Maplewood, NJ, you realize that the road she’s traveled is far more direct than what’s shown on her resume. “My parents were California hipsters in the ’70s. He was a photographer and she was this long-haired beauty, a flight attendant. I spent my youth wanting to grow up to be her,” she says.

Her mom unexpectedly passed away right before Hollie gave birth to her first child, but her influence is enduring. “There’s an invisible line that connects me to her,” says Hollie, whose love for fashion and interior design all lead back to her mom. She is her mother’s daughter, after all.

Below, Hollie gives us a tour of her design studio, which has a New Jersey address but resides in spirit in California.

Photography by Danielle St. Laurent, courtesy of Spaces by Holllie Velten.

the avocado green cabinets and bookcase here were designed by hollie as an exam 9
Above: The avocado-green cabinets and bookcase here were designed by Hollie as an example of the type of custom millwork she can provide to clients. She describes the style as “California meets deVOL.” To the left is wall-to-wall open shelving, stocked with fabric samples from her favorite textiles resources, including William Morris, Zak+Fox, and Schumacher; in the drawers under the cubbies are wallpaper samples.
hollie sometimes gifts her clients with homemade paper mâché vessels, 10
Above: Hollie sometimes gifts her clients with homemade paper mâché vessels, like the ones on top of the cabinet. “I think one was made from a poster roll tube, and the other from an old Pringles can.”