Inspirations

Shopper’s Diary: Landline in Paris, a French-American Shopkeeper’s Answer to Plastic-Free Living

On a recent trip to France, I had two days to get reacquainted with Paris when Landline came to me at the top of a stylist friend’s tip sheet. “Like Maison Empereur in Marseilles but smaller,” she wrote. The comparison got my attention: Maison Empereur is France’s Oldest and Most Esteemed Hardware Store and Much More.

Located in a former pharmacy in the 11th arrondissement, the emporium is the brainchild of Caroline Morrison. An escapee from the high fashion world, Morrison previously worked as Marc Jacobs’ European sales manager and international sales director for Carolina Herrera NY. She also grew up in San Francisco with a French mother and half-French father, attended a bilingual school in the Bay Area, and graduated with a degree in international relations from Tufts before settling in Paris.

Now a mother of two and married to a writer, Morrison says Landline came from a desire to focus on “consuming better and less.” She stocks her general supply store with everything from kitchenwares and carpet beaters to wardrobe staples, all made of natural materials (no synthetics or plastic) and cherry-picked from French and European workshops. Come browse.

Photographs courtesy of Landline.

the old marble storefront had been covered over and was damaged beyond recovery 9
Above: The old marble storefront had been covered over and was damaged beyond recovery; Morrison had it entirely rebuilt in wood.

the shelves are stocked with wooden toys, traditional french ceramics, guarante 10
Above: The shelves are stocked with wooden toys, traditional French ceramics, guaranteed-for-life pans, and hard-to-find Italian kitchen gadgets. Photograph by Olivia Tran.

plastic free cleaning tools and string market bags. morrison says landline& 11
Above: Plastic-free cleaning tools and string market bags. Morrison says Landline’s online store is forthcoming in March. Photograph by Olivia Tran.